Run a school store before you open one.
The Virtual School Store Challenge is the fastest way to prepare students for running a real BSN Sports school store. Teams compete to choose products, set prices, build a brand, allocate marketing budgets, and run an entire business — all before they ever stock a single shelf.
The best practice run your students can get before the real store opens.
A BSN Sports school store gives students an unmatched real-world experience — but the learning curve is steep. Pricing, margins, marketing budgets, inventory, team roles, customer personas. The Virtual School Store Challenge lets your students rehearse all of it in a low-risk, high-engagement, fully digital environment, so they walk into the physical store ready to operate, not learn on the fly.
Virtual School Store
Students compete in teams, choose 5 products from a 30-item BSN catalog, price them using demand curves, allocate marketing budgets, design branding, and watch automated sales results play out. Mistakes are free. Learning is fast.
BSN Sports School Store
Students step into a real BSN-powered school store with the vocabulary, confidence, and decision-making muscle they built in the simulation. They already understand margins, market saturation, branding, and team operations.
Six steps. Three weeks.
One unforgettable business experience.
Each play puts students in the driver's seat with interactive tools — sliders, dropdowns, drag-and-drop, and live calculations. Students make real decisions and see real consequences in real time.
Form Your Front Office
Teams of 5 assign roles — CEO, CMO, CFO, CPO, COO. Every decision needs team consensus. Collaboration counts toward the final score.
Scout the Catalog
Analyze 30 BSN products and 8 customer personas. Pick the 5 products and 3 personas with the strongest fit — and the lowest competition.
Build the Brand
Create a store name, slogan, and logo. Branding scores feed directly into virtual sales — a great brand wins more customers.
Price & Promote
Use interactive demand-profit curves to set prices. Allocate a marketing budget across channels using a Marginal ROI toolset.
Stock, Staff & Finance
Decide inventory levels, staffing needs, and which loan to take. Overspend and you eat the loss — underbuy and you lose sales.
Game Day
Sales run automatically based on every decision the team made. The live leaderboard reveals the winner. Then the real reflection begins.
Zero prep. Zero grading. 100% engagement.
Built for CTE, Business, Marketing, and Entrepreneurship classrooms. Aligned to NBEA standards. Designed so you facilitate — not lecture, not grade, not chase paperwork.
Auto-Graded Everything
Quizzes, calculations, decisions, and sales results are scored by the platform. The leaderboard updates itself. You spend your time coaching, not grading.
Built-In Team Management
Form teams in seconds. Track participation. Collaboration scores reward students who actually contribute — not just the loudest voice in the room.
Truly Interactive
Sliders, dropdowns, drag-and-drop, and dynamic calculations. Students manipulate real variables and watch outcomes change in real time — not click through static slides.
Different Every Time
Outcomes shift based on which products teams pick, how they price, and how the classroom market plays out. No two runs are alike — even in the same room.
My Retail Management students recently completed this online business simulation, and the experience was nothing short of outstanding. Students weren't just passively learning — they were actively managing a virtual store. Highly recommended for any educator looking to take business and marketing instruction to the next level.
Give your students the practice run of a lifetime.
Reach out through your BSN Sports representative or directly to Active Learning Labs. We'll get your classroom set up in days — no installs, no inventory, no risk.