Entrepreneurship - Creating a Business Plan
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ActiveLearningLabs

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Lab Description
Turn entrepreneurial ideas into actionable strategies in Making Your Business Plan, a step-by-step lab that guides students through the essential elements of planning a successful business. Whether it’s a product, service, or community venture, students will learn how to bring their ideas to life through structured research, analysis, and presentation.
In this lab, students will:
- Define Business Goals – Craft a clear mission, vision, and value proposition.
- Research the Market – Identify target audiences, analyze competitors, and assess industry trends.
- Develop a Marketing Strategy – Apply the 4Ps of marketing to position their business for success.
- Plan Operations – Outline production, staffing, and supply chain strategies.
- Create Financial Projections – Prepare startup costs, revenue forecasts, and break-even analyses.
- Prepare for Presentation – Organize and format their plan into a professional, pitch-ready document.
Learning Outcomes:
- Understanding the structure of a business plan
- Applying market research to business decisions
- Building persuasive business proposals
- Financial literacy and forecasting skills
- Communication and presentation techniques
By the end of the lab, each student will have a fully developed business plan they can use for classroom competitions, entrepreneurship challenges, or even real-world startup ventures.
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