Industry Inc.

Industry Inc. – Car Manufacturing Business Simulation

Step into the role of a manufacturing CEO in Industry Inc., an immersive classroom simulation where students learn the fundamentals of business strategy, budgeting, and operational efficiency by running their own virtual car manufacturing company.

Over 10 exciting production cycles, students are challenged to:

• Allocate an Initial Investment – Distribute funds strategically across critical car subassemblies such as steering systems, wire harnesses, battery systems, and more.
• Invest in Research & Equipment – Make smart choices to reduce production costs in future cycles and gain a competitive edge.
• Balance Short-Term vs. Long-Term Strategy – Decide whether to maximize immediate production or focus on upgrades for greater efficiency down the line.
• Optimize Production & Profit – Monitor performance, adapt to changing conditions, and strive for the highest profits by the end of the simulation.
• Compete on a Live Leaderboard – See how decisions stack up against classmates in real time.

Learning Outcomes:

• Business budgeting and resource allocation
• Cost reduction through research and technology investment
• Strategic decision-making under budget constraints
• Understanding production cycles and operational efficiency
• Competitive analysis and profit maximization

This engaging lab blends business education, critical thinking, and gamified competition, making it perfect for high school business, entrepreneurship, or economics classes. Students leave with a deeper understanding of how investment decisions impact profitability in real-world manufacturing.